Eight steps to set up a public relations program that is effective and therefore productive are identified: establish a plan, set priorities, propose budgets to coordinate with plans, keep track of progress, control and protect plans, communicate with staff, be accountable, and maintain a positive office environment. (MLW)

Fifteen different institutions offer suggestions for managing small shops by: long range planning, setting priorities, organizing and systematizing, defining staff regimen, using outside help, and finding reinforcement through feedback and freely offered ideas. (MLW)