An analysis of higher education marketing examines a case study of a college's market research program, a series of market research projects, and a major study of students and parents in six metropolitan areas (the Six-Market Study). After introducing marketing concepts and strategies, the nature of higher education marketing is considered. The…

This volume contains two reports whose aim is the improvement of the resource allocation system for public schools in Washington, D.C. The first report is a description of issues to be considered and decisions required for developing a resource allocation plan for equalization of aid. Information dealing with the history of school finance reform,…

This report is concerned with improving the resource allocation system of public schools in Washington, D.C. It describes the information necessary for creating an alternative resource plan and the administrative reporting procedures necessary for maintaining such a plan. The strengths and weaknesses of existing data collection and reporting…