The office of institutional research can play a key role in creating a college's marketing plan. Designing survey instruments and evaluations to support new program development, employer-based education, and recruiting concepts are areas where institutional research can make important contributions (Author/MLW)

In 1988, a survey was conducted to determine the feasibility of offering a new degree credit program in Small Business Management at William Rainey Harper College, in Illinois. All 3,170 former students who had taken a non-credit seminar in the Small Business Department in Continuing Education were surveyed regarding their interest in small…

In 1990, a survey was conducted by William Rainey Harper College (WRHC) to determine the continuing education needs of dietetic technicians in the Chicago area. The survey was mailed to 844 dietetic technicians, requesting information on their awareness of and interest in WRHC's continuing education offerings in their field. Major findings of the…

A study was conducted at William Rainey Harper College (WRHC) to determine the feasibility of establishing a new human services program at the college by assessing the employment opportunities for graduates of the proposed program and the educational needs of persons already employed in the human services field. In 1981, questionnaires were mailed…

In spring 1990, a study was conducted at William Rainey Harper College (WRHC) to determine the feasibility of adding a career program in Hotel/Motel Management (HMM) to the current Food Service Program. Surveys were sent to 53 hotels and motels in the WRHC service area to determine employment demands that would affect the hiring of graduates of…

To determine the feasibility of establishing a program for training cardiac exercise technicians and leaders at William Rainey Harper College, a survey instrument was mailed to 901 organizations who were potential employers. No follow-up was used and 85 questionnaires were returned (9.4%). It was assumed that none of the non-respondents were…

The Community Development Education Center (CDEC) at William Rainey Harper College serves the educational needs of local government officials by providing workshops and seminars pertaining to significant issues of local government. In order to evaluate past programs and plan for future programs, a survey instrument was sent to former participants…

In 1990, a study was conducted at William Rainey Harper College (WRHC) to determine the feasibility of establishing an insurance program at the college and to assess local employment demand for insurance personnel. The survey instrument and a proposed curriculum for an associate degree program were mailed to 144 area insurance companies and…