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Strauss, Judy; Corrigan, Hope; Hofacker, Charles F. – Marketing Education Review, 2011
Sensory overload and split attention result in reduced learning when instructors read slides with bullet points and complex graphs during a lecture. Conversely, slides containing relevant visual elements, when accompanied by instructor narration, use both the visual and verbal channels of a student's working memory, thus improving the chances of…
Descriptors: Constructivism (Learning), Learner Engagement, Short Term Memory, Long Term Memory
Verhoeven, Ludo; Schnotz, Wolfgang; Paas, Fred – Learning and Instruction, 2009
The focus of this special issue is on the cognitive load underlying processes of interactive knowledge construction in a wide range of instructional multimedia platforms. Multimedia comprehension involves the parallel processing of auditory-verbal and visual-pictorial channels within working memory. By means of integrating multimodal information,…
Descriptors: Prior Learning, Perspective Taking, Short Term Memory, Cognitive Processes
Mieth, Christoph – Neusprachliche Mitteilungen, 1973
Descriptors: Audiovisual Aids, Language Instruction, Learning Modalities, Multimedia Instruction

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