The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

Swearing uses language forms that are taboo and potentially offensive. These are often used for emotional expression. Multilingual research shows that because the first language retains most emotional force (Dewaele [2004]. "The Emotional Force of Swearwords and Taboo Words in the Speech of Multilinguals." "Journal of Multilingual…

The present study investigates the adoption of Japanese by users from a popular Chinese video-sharing website, bilibili.com. Over a two-month period, 5,808 instances of language use that involve Japanese language features were sampled from 28,579 video comments. It was found that features of Japanese were often utilized -- either entirely in…

This article discusses a relatively under-explored phenomenon that we call Tranßcripting -- writing, designing and digitally generating new scripts with elements from different scriptal and semiotic systems. The data are drawn from examples of such scripts created by multilingual Chinese users in everyday online social interaction. We analyse the…

In this study, we explore how Aboriginal multilingual speakers use technology-enhanced environments, specifically Facebook, for their translanguaging practices. Using data collected from Facebook posts written by seven Aboriginal youth over a period of 18 months, we investigate how the participants move between Aboriginal English (AE) and Standard…

This volume provides an overview of current issues in English as an International Language (EIL) education and critical intercultural literacy pedagogy. The different chapters are inspired by 'critical interculturality' as a decolonial project that seeks to interrogate the structures, conditions, and mechanisms of colonial power relations that…

This mixed method case study explored globalization and complex relationships through a virtual exchange project between students from Germany and Colombia in upper intermediate level English classes. We believed by providing a space for online conversation, written collaboration and discussion, students would enhance their plurilingual and…

This paper examines emerging forms of multilingualism and multiliteracy in rural India (where the term "literacy" is used broadly here to include digital media literacy and marketing literacy as well as literacy in the traditional sense of the knowledge of a writing system). Here forces of globalization and digital communication have…

The term "glocal" has been used to describe phenomena that simultaneously blend both global and local elements (see Featherstone, Lash, & Robertson, 1995, p. 101). Nowhere is this more evident than in the existence of 3arabizi, itself a blended language composed of English and Vernacular Arabic, written in Latin letters but using…

"Talk-in-interaction: Multilingual perspectives" offers original studies of interaction in a range of languages and language varieties, including Chinese, English, Japanese, Korean, Spanish, Swahili, Thai, and Vietnamese; monolingual and bilingual interactions; and activities designed for second or foreign language learning. Conducted…