"In the late 1950's, Jack Michael, a bright but irritating young psychology instructor, moved from the Universities of Kansas to Houston to Arizona State. Along the way he befriended two nontraditional students, protected them through their Ph.D. programs, and turned them loose on the world: Teodoro Ayllon…and Montrose Wolf…" (Risley,…

Skinner discussed the topic of motivation in every chapter of the book "Verbal Behavior" (1957), usually with his preferred terminology of ''deprivation, satiation, and aversive stimulation.'' In the current paper, direct quotations are used to systematically take the reader through 30 separate points made by Skinner…

This paper is based on a PhD dissertation submitted to the Department of Psychology, University of California, Los Angeles. Research supported in part by the U.S. Public Health Service.

Reviews basic ideas presented in this special issue on the evolution of behaviorism. Topics addressed include stimulus and response; research with animals; applications to education and training; human motivation; theory through computer programs; experimental analysis of behavior; behaviorism moving into other disciplines; cognitive…

To assess the relation between role perception and persuasion tactics, 58 first and third graders were asked to describe: (a) their mother, teacher and friend; (b) how they would persuade each of these individuals in different situations; and (c) how these others would persuade them. Results suggest that children are able to differentiate among…