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Download full textBridle, Mary J.; Frandsen, Kenneth D. – 1983
Consistency theory holds that persons are motivated to behave in ways that maintain a "steady state" cognitively and otherwise; need-fulfillment theory argues that people will act in ways that reinforce their sense of worth and enhance their self-esteem. While consistency theory predicts that low self-esteem persons will exhibit more eye…
Descriptors: Behavioral Science Research, Communication Research, Communication (Thought Transfer), Eye Movements
