In this study, we examine the role of AI-driven marketing in international student recruitment, focusing on how perceived usefulness, trust, and personalization influence decision-making. Grounded in the Technology Acceptance Model (TAM), the Trust-Based Decision-Making Model, and the Personalization--Privacy Paradox, we studied how AI-powered…

With the global rise of digital education, fragmented academic reading has attracted increasing attention, as an emerging learning mode among university students in various countries. This study explores the factors influencing university students' acceptance and use of fragmented academic reading through a comprehensive framework that integrates…

Purpose: The purpose of this study is to understand the mediating role of psychological need and immersive experience on graduates' skill gaps on massive open online courses (MOOCs) adoption intention. Design/methodology/approach: The proposed research model is developed by combining two popular theoretical models, namely, the self-determination…

Blended Learning (BL) has been implemented by lecturers in higher educations for promoting effective pedagogical practices. However, intention to use and actual usage of BL by lecturers in higher education seems to be a major setback for successful BL implementation. Therefore, this study developed a model to examine the factors that influences…

Purpose: This study aims to develop and test a conceptual model of business students' intention to establish a start-up business that involves attitude, perceived behavioral control (PBC), entrepreneurial competence, financial access, lecture service quality, curriculum program, extracurricular activity and institutional support simultaneously.…

The study examined Nigeria Science and Mathematics Teachers' intention towards adopting the CL4STEM technology-based instructional (OER) modules to enhance higher-order thinking with Inclusion and Equity (HOTIE). The study adopted a descriptive correlational design. The population of the study was all mathematics and science teachers in some…

The purpose of the current study was to develop an appropriate model to represent the relationships among the factors relating to the intention of vocational training professionals to use virtual reality vocational training systems for persons with disabilities. A questionnaire based on the theory of the value-based adoption model was used to…

ChatGPT a state-of-the-art language model created by Open Artificial Intelligence (AI), can revolutionize education by improving student engagement and making learning more personalized. Consequently, the study's purpose is to evaluate the antecedent factors that the influence usage and continuance usage of a recently introduced AI-based tool…

Expectations for increased conceptual outcomes in the early childhood education sector have foregrounded a need for more evidenced-based practice in support of children's play. One such avenue for researching models of play practices that support cognitive outcomes is to study the implementation of Playworlds. Grounded in cultural-historical…

The present research examined the perceived teachers' charismatic leadership and entrepreneurial intentions of college students. Based on the theory of emotional contagion, this study proposes a mediating model of entrepreneurial passion between college students' perception of teachers' charismatic leadership and entrepreneurial intentions. A…

Research on information systems has identified a variety of factors across a range of adoption models that determine their acceptance. In this research, the unified theory of acceptance and use of technology (UTAUT), which integrates determinants across eight models, was utilised to analyse students' intentions to use and their actual usage of…

Examining the blended learning (b-learning) acceptance is not a new research topic, and it has been tackled by many scholars. Nevertheless, the analysis of information systems (IS) models that are used to study the acceptance of b-learning is regarded as a topic of great importance. To examine these models and afford scholars a holistic view of…

This research aimed at developing hypotheses based on the unified theory of acceptance and use of technology (UTAUT) model and adopting a proposed model that considers the basic structures (performance expectancy, effort expectancy, social influence, and facilitating conditions) as it represents the technology features "distance education…

Although online learning has become ubiquitous worldwide, earlier research has neglected the relationship between its actual use and security concerns. Learners' lack of security awareness while using learning technologies remains rarely studied. This paper integrates Delone and McLean's information system success (D&M-ISS) model with the…

The great advantages of e-learning have been recognized, and efforts have been made to promote e-learning adoption. Despite valuable research achievements from technology adoption, previous studies built their models from different perspectives. In this study, to offer a comprehensive research model on e-learning adoption, we integrated these…