Competencies have been a common tool for talent management operations for decades. In an attempt to standardize and streamline competency modelling and assessment in the varied and evolving workplace, this paper presents a measurement architecture consisting of a modular but comprehensive construct framework and a technology-enabled assessment tailoring workflow utilizing automated test assembly and quality-check technology. The resulting tailored competency assessments demonstrated promising construct and criterion validity in a series of empirical studies. While research is still ongoing, we review the initial findings and reflect on the implications and future potentials arising from this research.