This article describes a new approach, employing a combination of Positioning Theory and Semantic Polarities, that educational psychologists can use to develop and facilitate change in organisations and groups. Resistance to change can be seen as reflecting a lack of the language that the members of an organisation need to participate effectively in the new discourses that are associated with change. Positioning Theory can be used to develop this new language of participation, which can then be used by all in the organisation or group to agree how development can happen and what their contribution to this would be.