Web sites that support counseling and the use of self-help resources are often used as an integral part of services delivered by organizations. Given the organizational context of these Web sites, effective implementation of these sites within organizations contributes to the overall quality of available resources and services. This document presents a seven-step model for implementing Internet Web sites within organizations that deliver counseling and self-help resources. It beings with a discussion of the use of implementation models to enhance service delivery and continues with a description of a seven-step implementation process and an acknowledgment of the continuing nature of implementation. It concludes with suggestions for maximizing staff collaboration in implementation. (Contains 12 references, 1 table, and 1 figure.) (Author)