Contends that D.L. Kirkpatrick's model for evaluating training courses can be adapted to evaluating products and services. Outlines how this can be done. States that measuring client and user satisfaction and performance can provide proof of technical communication's quality and value. (PA)

Selected aspects of the problem of obtaining unbiased program or product evaluation are discussed. An evaluator who is a member of the project staff will have difficulty producing an evaluation which is credible and valid. Project monitors will also have a problem since they are often required to assume the conflicting roles of external evaluator…

Experts' opinion is proposed as a valuable evaluation tool. Advantages of this method include the relative cost effectiveness when compared with other data collection methods. It is a time-saving method important in formative evaluation when a decision must be made concerning implementation of a course of action. When experts are carefully…

This paper attempts to lay a general framework for analyzing credibility gaps in evaluative information at various levels of organizational structure. The CIPP model is chosen as a point of reference in order to identify the type of evaluative information to which the concern of this paper is addressed. Credibility gaps are classified as personnel…

The Technological Innovations in Medical Education (TIME) model, designed to be controlled by a professor in the classroom, incorporates voice recognition technology and video dramatization to create a believable patient encounter. A field test finding was that the students became committed to the care and management of the simulated patient.…

Evaluation procedures and programs in the Cincinnati, Ohio school system, the role of local school evaluators, and the models for school evaluation--based on high, moderate, or low trust--are described. Evaluators serve local schools in formative and summative evaluation projects, in assessing needs, and in meeting them. (MH)