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Hain, Joie S.; Ritz, Wendy – Marketing Education Review, 2021
Increased value is placed on students having real-world learning experiences. Application classes such as Digital Marketing provide the opportunity for students to achieve this experience. Employers place value with employees having both hard skills and soft skills. To support learning both hard and soft skills, the Enterprise Marketing Variation…
Descriptors: Marketing, Soft Skills, Problem Solving, Information Technology
Clark, Joseph Warren – ProQuest LLC, 2012
In turbulent business environments, change is rapid, continuous, and unpredictable. Turbulence undermines those adaptive problem solving methods that generate solutions by extrapolating from what worked (or did not work) in the past. To cope with this challenge, organizations utilize trial-based problem solving (TBPS) approaches in which they…
Descriptors: Problem Solving, Simulation, Marketing, Models
Chang, Chi-Cheng – Innovations in Education and Teaching International, 2014
How to diagnose the effectiveness of creativity-related curricula is a crucial concern in the pursuit of educational excellence. This paper introduces an importance-performance analysis (IPA)-embedded model for curriculum evaluation, using the example of an IT project implementation course to assess the creativity performance deduced from student…
Descriptors: Creativity, Curriculum Evaluation, Performance Based Assessment, Curriculum Development
Minnesota Univ., Minneapolis. Project Social Studies Curriculum Center. – 1968
The materials in this resource unit for Grade Nine focus on farm problems as a case study for supply and demand analysis. The unit emphasizes a problem-solving approach. Students define the farm problems, set up and test hypotheses about causes of the problems, and investigate courses of action. An outline of the content of the unit precedes…
Descriptors: Activity Units, Agribusiness, Behavioral Objectives, Capitalism

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