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Peer reviewedHoverstad, Ronald; Sylvester, Ray; Voss, Kevin E. – Journal of Marketing for Higher Education, 2001
Introduces a model for estimating the amount of revenue a typical student will bring to an institution of higher education. The model uses event history analysis to analyze the length of time a typical student will remain enrolled, and then uses this estimate in combination with tuition numbers to arrive at revenue estimates. (EV)
Descriptors: College Attendance, College Students, Enrollment Projections, Higher Education
