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Direct linkBijleveld, Erik; Custers, Ruud; Aarts, Henk – Cognition, 2010
While both conscious and unconscious reward cues enhance effort to work on a task, previous research also suggests that conscious rewards may additionally affect speed-accuracy tradeoffs. Based on this idea, two experiments explored whether reward cues that are presented above (supraliminal) or below (subliminal) the threshold of conscious…
Descriptors: Cues, Rewards, Hyperactivity, Experiments
