A public relations model provided the basis for the five-step ROPES college fund-raising model: (1) research on the institution, the funding opportunity, and the publics targeted; (2) objective setting for both office output and program impact; (3) programming to meet those objectives; (4) evaluation of the effectiveness, not just efficiency, of…

Prepared to assist community colleges in improving their ability to raise money from the private sector, this monograph guides educators from the exploratory phase into the actual implementation of a new fund-raising program. Chapter 1 raises considerations that should be addressed before a college decides to initiate a major private-sector…

This dissertation focuses on predicting alumni gift giving behavior at a large public research university (University of Michigan). A conceptual model was developed for predicting alumni giving behavior in order to advance the theoretical understanding of how capacity to give, motivation to give, and their interaction effect gift giving behavior.…