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Download full textJohnson, Josephine – 1989
This paper looks at Western Illinois University's Enrollment Management plan designed to reverse a serious declining enrollment pattern from the late 1970s. The plan was implemented in 1984 and encouraged a total university commitment to enrollment management. Some of the highlights of the program in its first 2 years are: expansion of the Honors…
Descriptors: College Admission, College Applicants, Declining Enrollment, Enrollment Influences
