Presents a research-based marketing model consisting of an environmental scanning process, a series of marketing audits, and an information-processing scheme. Views the essential elements of college marketing as information flow; high-level, long-term commitment; diverse strategies; innovation; and a broad view of marketing. Includes a marketing…

In 1991, the Northwest Area Health Education Center in North Carolina conducted a needs assessment of area hospitals, revealing that Respiratory Care (RC) departments in Catawba and Alexander counties would require 29 technicians and therapists within 3 years. A survey of area high school students identified 44 students interested in RC. In…

Ways of increasing awareness of and access to literacy programs for Native people in Toronto, Ontario, were examined. Data were collected through the following activities: a literature review; meetings with stakeholders and the public; surveys of learners, Native literacy workers, executive directors, and steering committee members; and focus…