This article presents a conceptual framework for integrating AI-enabled business communication in higher education. Drawing on established theories from business communication and educational technology, the framework provides comprehensive guidance for designing engaging learning experiences. It emphasizes the significance of social presence,…

This article explicates the operationalization of a theoretically robust framework in the teaching of business communication at an institute of higher learning. This article reimagines the design of a business communication course that focuses on the coalescence of both decoding and encoding processes of messages as a unified pedagogical approach…

Presents the Targowski/Bowman model of the communication process, which introduces a new paradigm that isolates the various components for individual measurement and analysis, places these components into a unified whole, and places communication and its business component into a larger cultural context. (MM)