To engage recipients of Extension science-based video programming involves understanding what behaviors and decisions the recipients may be considering that can be affected by the programming. Such understanding may be developed through interviews, focus groups, and surveys, which should provide guidance for elements of the style and content of…

A two-phase ethnographic study conducted over the course of two semesters examined a project to create a web site on the Internet. Subjects were enrolled in either a "Features Writing for Business and Industry" course or an "Advanced Technical Writing" course at an open-admissions university offering a major in Professional…