A new interactive model of attention, perception, memory, and arousal is introduced; and its use in assessing characteristics of the perceptual process is demonstrated. The principal concern is not the presentation of new data; rather it is placement of existing psychological data within a new context. Topics discussed include: attention as an…

To test two competing paradigms of the arousal-learning relationship--(1) increases in subject arousal will lead to increased learning in all but extreme cases of excitation, and (2) high subject arousal yields poor immediate memory but high ultimate memory--92 college students were presented with a tape recorded message in varying classroom…