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| Journal of Creative Behavior | 1 |
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Direct linkWise, Timothy D. – Journal of Creative Behavior, 2003
Organizational creativity, in the model that follows, is subcategorized according to the type of creativity demanded by the industry in which a firm competes. Industries that demand the constant creation of new products are referred to as "creativity-centered" while others, which benefit from creative refinements to current services, are referred…
Descriptors: Creativity, Industry, Artists, Business
