Descriptor
| Audience Analysis | 1 |
| Models | 1 |
| National Norms | 1 |
| Program Budgeting | 1 |
| Program Costs | 1 |
| Programing (Broadcast) | 1 |
| Television | 1 |
| Television Research | 1 |
Source
| Journal of Communication | 1 |
Author
| Atkin, David | 1 |
| Litman, Barry | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
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Peer reviewedAtkin, David; Litman, Barry – Journal of Communication, 1986
Presents a model to ascertain the "critical mass" in ratings points required to facilitate renewal of prime-time network programs aired between 1971 and 1985. Emphasizes a financial model incorporating revenue levels needed to offset program costs--advertising agency commissions, affiliate compensation, network overhead--and program…
Descriptors: Audience Analysis, Models, National Norms, Program Budgeting
