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| Erkkila, John E. | 1 |
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Peer reviewedErkkila, John E. – CD-ROM Professional, 1991
This explanation of how the basic economic model of pricing applies to the CD-ROM industry considers the supply and demand sides of the market and compares three distinct pricing strategies: (1) pricing to maximize profits; (2) average cost pricing; and (3) marginal cost pricing. (EAM)
Descriptors: Comparative Analysis, Costs, Economics, Graphs
