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| Thomas, Martha W. | 1 |
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Peer reviewedKuiper, Shirley; Thomas, Martha W. – Business Communication Quarterly, 2000
Presents a strategic consultancy model for establishing a business communication center. Discusses its application in two stages at the University of South Carolina in proposing and establishing such a center. Discusses identifying principles; identifying stakeholders; defining goals; analyzing strengths, weaknesses, opportunities, and threats;…
Descriptors: Business Communication, Curriculum Development, Educational Facilities, Higher Education
