This study attempts to determine which media-exposure models available today are the best. A survey of the literature of the last 20 years is used to provide the basis for assessment of the state of the art of media planning and to draw distinctions between the implicit, naive, subjective, and sophisticated media-exposure models. Discussion of the…

The four purposes of this study were: (1) To compare two versions of a tailored testing model similar to one suggested by Kalisch (1974); (2) To identify levels of the variables within the two versions, which produce an efficient tailored testing procedures; (3) To compare, within each version, the results obtained when employing relatively small…

This study compares the present method of financing Illinois public schools for the school year 1973-74 with six alternative financing models developed by the National Educational Finance Project (NEFP). The NEFP models were as follows: complete local support, flat grant with local leeway limit of 12 mills of equalized assessed valuation,…

An in-depth analysis of a school's home-school-community relations program from the perspective of the school's staff and the citizens within its attendance area was conducted. The study was designed to determine the programmatic and nonprogrammatic activities and to examine the existing relationships between: (1) the operating functions, (2) the…

Data from the stepwise multiple regression of four educational cognitive style predictor sets on each of six academic competence criteria were used to define the concurrent validity of Hill's educational cognitive style model. The purpose was to determine how appropriate it may be to use this model as a prototype for successful academic programs…