As technology rapidly evolves, generative AI tools are increasingly integrated across various fields, including education. ChatGPT, a well-known language model developed by OpenAI, has gained significant importance in educational settings. This study employed a quantitative, cross-sectional survey design and employed the Unified Theory of…

This paper develops a student relationship model which highlights the role of gratitude in impacting students' positive perceptions, attitudes, and behavioral intentions towards their higher education providers. Using theories from services marketing and positive psychology, we develop and test a gratitude relationship model. A field survey,…

This dissertation evaluates the effectiveness of a customized educational health intervention on sexual health and female cancer prevention among young women in Pakistan and evaluates the applicability of the integrated model of behavior prevention (IM) when predicting three health behaviors among this population. The study used randomized…