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Direct linkNesset, Erik; Helgesen, Oyvind – Scandinavian Journal of Educational Research, 2009
Higher education institutions are becoming increasingly businesslike, a shift that is transforming student loyalty into an important strategic theme for universities and colleges. This paper reports a "cross-over" study that uses well-known theories from service marketing in a new context, that of educational services addressing customer…
Descriptors: Foreign Countries, Higher Education, Student School Relationship, Student Attitudes
