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Download full textRand Al-Dmour; Hani Al-Dmour; Yazeed Al-Dmour; Ahmed Al-Dmour – Journal of International Students, 2025
In this study, we examine the role of AI-driven marketing in international student recruitment, focusing on how perceived usefulness, trust, and personalization influence decision-making. Grounded in the Technology Acceptance Model (TAM), the Trust-Based Decision-Making Model, and the Personalization--Privacy Paradox, we studied how AI-powered…
Descriptors: Foreign Students, Student Recruitment, Trust (Psychology), Privacy
Direct linkManaf Al-Okaily – Education and Information Technologies, 2025
ChatGPT a state-of-the-art language model created by Open Artificial Intelligence (AI), can revolutionize education by improving student engagement and making learning more personalized. Consequently, the study's purpose is to evaluate the antecedent factors that the influence usage and continuance usage of a recently introduced AI-based tool…
Descriptors: Artificial Intelligence, Technology Uses in Education, Educational Resources, Educational Technology
Abbad, Muneer M. M. – Education and Information Technologies, 2021
Research on information systems has identified a variety of factors across a range of adoption models that determine their acceptance. In this research, the unified theory of acceptance and use of technology (UTAUT), which integrates determinants across eight models, was utilised to analyse students' intentions to use and their actual usage of…
Descriptors: Developing Nations, Foreign Countries, Electronic Learning, Intention
Al-Adwan, Ahmad Samed; Nofal, Muhmmad; Akram, Huma; Albelbisi, Nour Awni; Al-Okaily, Manaf – Journal of Information Technology Education: Research, 2022
Aim/Purpose: This study seeks to investigate the factors that influence online students' continued usage intention toward e-learning systems by presenting an extended model that is based on the Delone and McLean (2003) IS success model (D&M ISS model). Background: The use of e-learning systems in this era has become a vital element of…
Descriptors: Sustainability, Adoption (Ideas), Electronic Learning, Independent Study
Altawallbeh, Manal; Thiam, Wun; Alshourah, Sultan; Fong, Soon Fook – Journal of Education and Practice, 2015
The aim of this research is to examine if there are differences of the age, gender, and internet experience on behavioural intention to adopt e-learning of the instructors in Jordanian universities. The paper takes a social, and technical approach in its investigation by using a research model based on the ANOVA and t-test Analysis to identify if…
Descriptors: Foreign Countries, Electronic Learning, College Faculty, Teacher Attitudes
Shaqrah, Amin A. – International Journal of Web-Based Learning and Teaching Technologies, 2015
The purpose of this study is to explain the behavior intention to use e-learning technologies. In order to achieve a better view and validate the study, researcher attempts to give details of how technology acceptance models help Jordanian trainees firms in accepting e-learning technology, and how if applied will result more attention to usage…
Descriptors: Electronic Learning, Intention, Adoption (Ideas), Theories
