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Direct linkTwum, Kojo Kakra; Adams, Matilda; Budu, Stephen; Budu, Rosina Akuokor Anati – Journal of Marketing for Higher Education, 2022
This study examines the influence of library service quality dimensions (i.e. service affect, information access, library as place, and personal control) on user satisfaction, as well as user satisfaction on user loyalty. Data were drawn from 349 library users from a public university library in Ghana. The hypothesized relationships were analyzed…
Descriptors: Academic Libraries, User Satisfaction (Information), Users (Information), Library Services
