This paper examines the application of different planning models to the new product development process. Various models are discussed in relation to the four principal stages of the process: product search, project development, market structure analysis, and investment analysis. The authors emphasize that all useful planning models must address a…

The STRATOP algorithm was developed to help planners and proponents find and test effectively designed choice objects and communication strategies. Choice objects can range from complex social, scientific, military, or educational alternatives to simple economic alternatives between assortments of branded convenience goods. Two classes of measured…