In this report, Joan Herman, director for the National Center for Research, on Evaluation, Standards, & Student Testing (CRESST) recommends that the new generation of science standards be based on lessons learned from current practice and on recent examples of standards-development methodology. In support of this, recent, promising efforts to…

A model of research and development in the toy industry is examined for information relevant to educational research. Three basic components (sales and marketing, preliminary design, and product design) are described. The author suggests that educational development should adopt a marketing perspective insofar as that entails conducting research…