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Direct linkGoddard, Murray J. – Journal of Creative Behavior, 2022
Despite widespread misunderstandings, B.F. Skinner did not ignore creativity. The present article first integrates Skinner's writings with some current research in creativity that focuses on the role of near associations in creative innovations. Next, Skinner's writings are integrated with the role of the unconscious in creativity, including some…
Descriptors: Creativity, Evolution, Innovation, Role
