ERIC Number: EJ1467664
Record Type: Journal
Publication Date: 2025
Pages: 10
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1938-6974
EISSN: EISSN-2163-2367
Available Date: 0000-00-00
Learning to Pitch: A Review of Content in Sport Sales Courses
Sport Management Education Journal, v19 n1 p62-71 2025
Sport-sales-specific coursework is emerging as a crucial addition to sport management curricula for a variety of institutions. However, a new sport sales course can present instructors with the unique challenge of developing a course without any departmental precedent. The current study collected syllabi from recent sport sales courses to provide a community-based solution to the deficit of historical sport sales course materials and syllabi in any given department. Syllabi were analyzed using a combined content-analysis approach. Findings include prevalent content themes, a summary of required materials, and the adaptability of skills learned through sales coursework. Similarly, the utility of microcredentials as course content in sport sales, a concept not previously explored in sport sales pedagogy literature, is highlighted by the current findings and discussed as an avenue for future research.
Descriptors: Team Sports, Sales Occupations, Merchandising, Salesmanship, Course Descriptions, Management Development, Instructional Materials, Content Analysis, Credentials, Course Evaluation, Higher Education
Human Kinetics, Inc. 1607 North Market Street, Champaign, IL 61820. Tel: 800-474-4457; Fax: 217-351-1549; e-mail: info@hkusa.com; Web site: https://journals.humankinetics.com/view/journals/smej/smej-overview.xml
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A