Three methods employed to price and sell computer equipment are discussed: computer pricing, hardware pricing, system pricing (system includes complete computer and support hardware system and relatively complete software package). Advantages of system pricing are detailed, the author's system is described, and 10 systems currently available are…

Examines strategies for marketing online searching to new users, discusses reasons why people become online searchers, and presents data on the business information market. The pricing issue and special librarians as a market segment are also considered. (EM)

A microcomputer fair held during homecoming and in conjunction with the opening of the ISU Microcomputer Learning Facility resulted in an unprecedented explosion of interest and buying. The store was also selling computer books, supplies, and software. (Author/MLW)

This current overview of optical disk technology describes the evolving marketplace for optical products, the use of libraries as test sites for prototype CD-ROM (compact disk read-only-memory) products, CD-ROM developments, new optical technologies, and advances in magnetics. A list of some compact disk manufacturers and a glossary of terms are…

Information on the computer industry and computer use by students, faculty, and the publishing industry that may be useful in planning college store merchandising is compiled from a variety of sources. (MSE)

Interviews with computer-company officials and a survey show that: despite higher education discounts, computer companies make money; colleges offer computer companies intellectual capital; students take hardware and software preferences with them into jobs; higher education influences computers built and sold; and higher education is a…

This document, which is intended for use by community and junior colleges throughout Mississippi, contains curriculum frameworks for the course sequences in the state's funeral services technology program. Presented in the introduction are a program description and suggested course sequence. Section I lists baseline competencies for the funeral…

This course guide is designed for teaching about the U.S. business system. Students are introduced to management functions and the background knowledge/skills necessary to be a successful manager. The guide contains 10 competency goals: (1) nature of U.S. business; (2) environment of business; (3) types of business ownership; (4) management…

This curriculum guide, intended for junior and senior students of vocational agriculture, contains nine units designed to develop competencies needed in agribusiness. Each unit contains 3 to 11 lessons on topics that include the nature of agribusiness, human relations in agribusiness, verbal and written communication, selling and salesmanship,…