Sport-sales-specific coursework is emerging as a crucial addition to sport management curricula for a variety of institutions. However, a new sport sales course can present instructors with the unique challenge of developing a course without any departmental precedent. The current study collected syllabi from recent sport sales courses to provide…

This dissertation combines three essays on the industrial organization and the industrial organization of education markets. These three essays study how the strategic behavior of firms influences market outcomes and consumer decisions. The first chapter examines the manufacturer's product variety and its relation to the manufacturer's bargaining…

This paper uses the Economic Market mechanisms and the 4P Marketing Mix as lenses to review the context of UK higher education (HE) and to explore the relationship between the market and marketing disciplines and practice. Four Economic Market mechanisms--autonomy, competition, price and information--are contrasted with the four Ps of marketing:…

The nation seems to have suddenly awoken to the reality that for-profit academic institutions are a force to be reckoned with. For so long, they have been ignored as inconsequential, second-rate competition, and vilified for their greed and lack of quality. Two events have changed their image into something far more formidable: (1) the realization…

In this dissertation, I study economics textbook markets as an example of durable goods monopoly. Textbooks are protected by copyrights, and from a student's point of view, different textbooks are not good substitutes because students wish to use the textbook adopted by their instructors. Therefore sellers have market power. Textbooks can be…

In this article, the author discusses how several institutions are turning to popular technologies to streamline and facilitate fundraising efforts. These popular solutions include social networking websites and other Web 2.0 tools, e-mail marketing products, and a new look at enterprise-level solutions. At Monmouth College, web professionals…

Discusses the selling of life insurance policies to students on campus. (PG)

Winners of the Pick/Promote/Profit competition presenting new ideas in college store merchandising. (PG)

Various responses to a presentation made at the annual meeting of the College Store Managers concerning the retail method. (PG)

Improvement of turnover (the rate of merchandise activity in a store) can mean more sales and more profits for college stores. Some ways to improve merchandise turnover include improved store layout, merchandise mix, and purchasing techniques. (MLW)

The conceptions and preparations for a successful author autographing party at the University of Virginia's bookstore are described. Suggestions for selecting authors, publicity, and planning are given. (MSE)

Urges advertising educators to examine their own orientations toward research and scholarship in advertising, to encourage student research and scholarship in advertising, and to provide students with opportunities to develop a personal philosophy of advertising. (RL)