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Echterhoff, Gerald; Higgins, E. Tory; Kopietz, Rene; Groll, Stephan – Journal of Experimental Psychology: General, 2008
After tuning their message to suit their audience's attitude, communicators' own memories for the original information (e.g., a target person's behaviors) often reflect the biased view expressed in their message--producing an audience-congruent memory bias. Exploring the motivational circumstances of message production, the authors investigated…
Descriptors: Trust (Psychology), Audiences, Memory, Experiments

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