Students (N = 124) viewed 14 timed Web pages that distinguished 14 confusing word pairs. In a 2 x 2 factorial design, the authors gave all of the students matrices containing representational pictures for each pair of words, as well as examples of each word in use. One factor in the design was the absence or presence of rules of usage for each…

Ninety-six mildly mentally retarded persons and 96 nonretarded college students estimated the frequency of occurrence of words and pictures in a study test paradigm. Frequency estimates were equal for words, but the nonretarded subjects were superior in accuracy on pictorial items. This finding points to an encoding deficiency attributed to…

College students whose judgments of others were more gender stereotyped recalled more traditional pictures portraying men in masculine activities and were more likely to cluster recalled items in gender categories than students with less stereotyped judgments. Results with 100 males and 74 females support J. T. Spence's gender identity theory.…

This study investigated the effects of color cues as well as the absence of such cues on the recognition of visual images using as subjects 28 college students in a basic communications course. The stimulus materials were slides in three categories: (1) original color (realistic), (2) black and white, and (3) non-realistic color format. Subjects…

In three immediately succeeding trials, 45 young adults named 50 pictures of objects as rapidly as possible; word retrieval latencies were measured for each item. Before each trial, one experimental group was given information as to the word frequency (WF) level of the items' names. The other experimental group was given information as to the…