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Horton, William S. – Language and Cognitive Processes, 2007
In typical interactions, speakers frequently produce utterances that appear to reflect beliefs about the common ground shared with particular addressees. Horton and Gerrig (2005a) proposed that one important basis for audience design is the manner in which conversational partners serve as cues for the automatic retrieval of associated information…
Descriptors: Cues, Memory, Associative Learning, Pictorial Stimuli

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