Marketing students are known as less likely to have an affinity for the quantitative aspects of the marketing discipline. In this article, we study the reasons why this might be true and develop a parsimonious 20-item scale for measuring quantitative affinity in undergraduate marketing students. The scale was administered to a sample of business…

Although several antecedents of statistics anxiety have been identified, many of these factors are relatively immutable (e.g., gender) and, at best, identify students who are at risk for debilitative levels of statistics anxiety, thereby having only minimal implications for intervention. Furthermore, the few interventions that have been designed…