Increasing and decreasing functions can be combined into a quadratic to explore the competing demands of number of sales, price points and profit (or loss). An interesting application of taxation rates is also explored.

Undergraduate marketing students have sometimes been found to lack mathematical skills. It can therefore be challenging for instructors to effectively teach courses that depend on mathematical problem-solving skills. This paper discusses the use of interactive whiteboards as an innovative way to teach retail mathematics effectively. The authors…

Statistical literacy is essential to scientific literacy, and the quest for such is best initiated in the elementary grades. The "Next Generation Science Standards and the Common Core State Standards for Mathematics" set forth practices (e.g., asking questions, using tools strategically to analyze and interpret data) and content (e.g.,…

Field tested with students in grades 10-12, this manual is designed to teach students in marketing courses basic mathematical concepts. The instructional booklet contains seven student assignments covering the following topics: why basic mathematics is so important, whole numbers, fractions, decimals, percentages, weights and measures, and dollars…

Describes grade-appropriate weekly activities designed to appeal directly to students by giving them open-ended questions. Activities may be worked on individually, in pairs, or in small groups. This particular set of activities focuses on stories from literature involving measurement, earning money, marketing a product, and setting up a…

For the twenty-ninth year, the Research and Theory Division of the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the National AECT Convention in Orlando, Florida. The Proceedings of AECT's Convention are published in two…