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Peer reviewedHenderson, Pamela W.; Buchanan, Bruce – Psychometrika, 1992
An extension is described to a product-testing model to account for misinformation among subjects that would lead them to perform incorrectly on "pick one of two" tests. The model is applied to a data set of 367 subjects picking 1 of 2 colas. Misinformation does exist. (SLD)
Descriptors: Adults, Bayesian Statistics, Consumer Economics, Equations (Mathematics)
