"How do witnesses make identification decisions when viewing a lineup?" Understanding the witness decision-making process is essential for researchers to develop methods that can reduce mistaken identifications and improve lineup practices. Yet, the inclusion of fillers has posed a pivotal challenge to this task because the traditional…

This study attempts to determine which media-exposure models available today are the best. A survey of the literature of the last 20 years is used to provide the basis for assessment of the state of the art of media planning and to draw distinctions between the implicit, naive, subjective, and sophisticated media-exposure models. Discussion of the…

Evaluation is an act of persuasion directed to a specific audience concerning the solution of a problem. The process of evaluation is prescribed by the nature of knowledge--which is generally complex, always uncertain (in varying degrees), and not always propositional--and by the nature of logic, which is always selective. In the process of…