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Peer reviewedHofacker, Charles F. – Multivariate Behavioral Research, 1984
An alternative for analyzing responses to Likert Scales is proposed, using additive conjoint measurement. It assumes that subjects can report their attitudes toward stimuli in rank order. Neither within-subject nor between-subject distributional assumptions are made. Nevertheless, interval level stimulus values and response category boundaries are…
Descriptors: Attitude Measures, Mathematical Models, Responses, Statistical Analysis
Download full textThompson, Bruce; Borrello, Gloria M. – 1987
Attitude measures frequently produce distributions of item scores that attenuate interitem correlations and thus also distort findings regarding the factor structure underlying the items. An actual data set involving 260 adult subjects' responses to 55 items on the Love Relationships Scale is employed to illustrate empirical methods for…
Descriptors: Adults, Analysis of Covariance, Attitude Measures, Correlation
