In this paper a Bayesian procedure is developed for the simultaneous estimation of the reading ability and difficulty parameters which are assumed to be factors in reading errors by the multiplicative Poisson Model. According to several criteria, the Bayesian estimates are better than comparable maximum likelihood estimates. (Author/JAZ)

A model developed by G. Rasch that assumes scores on some attainment tests can be realizations of a Poisson process is explained and expanded by assuming a prior distribution, with fixed but unknown parameters, for the subject parameters. How additional between-subject and within-subject factors can be incorporated is discussed. (SLD)