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Download full textPettersson, Rune – 1988
This report focuses on the visual component of verbo-visual literacy, a communications concept involving the production, transmission, and perception of verbal and visual images. Five current problem areas in verbal-visual research are introduced and discussed: (1) communication (communication models, media consumption, new media, the information…
Descriptors: Cognitive Style, Communication Research, Communication (Thought Transfer), Foreign Countries
Simpson, Timothy J. – 1995
This paper examines the dual coding hypothesis, a model of the coding of visual and textual information, from the perspective of a mass media professional, such as a teacher, interested in accurately presenting both visual and textual material to a mass audience (i.e., students). It offers an extension to the theory, based upon the various skill…
Descriptors: Coding, Cognitive Processes, Communication (Thought Transfer), Information Processing
