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Download full textTerry Flannery; Joe Devo; Dan Dillion; Cara Giacomini; Dan Griffin; Carly Kite Lapinski; Adrienne Nazon; Christy Lea Moss; Jonathan Sabarre; Jason Simon; Teresa Valerio Parrot; Chris Walker – Council for Advancement and Support of Education, 2024
Creation of a framework for Brand and Reputation Metrics in Education represents a significant milestone in the field of marketing and communications in the sector. Stemming from a global collaboration led by the Council for Advancement and Support of Education (CASE), this framework highlights and addresses a critical need for consistent…
Descriptors: Reputation, Benchmarking, Institutional Mission, Marketing
Strickland, Wayne G. – 1979
The application and impact of marketing techniques in higher education are considered, based primarily on a literature review. Literature concerning marketing in higher education, primarily in the 1970s, focused on three major themes: discussions concerning the general need to adopt marketing techniques, marketing as part of the recruitment…
Descriptors: Administrative Organization, College Administration, College Planning, Higher Education
Lay, Robert; And Others – 1982
The inquiry pool represented by prospective college applicants who seek information from the institution and a marketing response that has been implemented at Boston College are considered. It is suggested that researchers may trace specific individuals from the inquiry stage through application to the final college choice. To benefit from an…
Descriptors: Administrative Policy, Admission Criteria, College Admission, College Applicants
