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Direct linkRooksby, Jacob H.; Collins, Christopher S. – Review of Higher Education, 2016
Trademarks figure prominently in college and university brand formation efforts. Trademarks are intangible rights that allow institutions to define and protect aspects of their identities important to them as they engage in markets. This multiple-method study, grounded in legal and policy research, provides a first look at how institutions are…
Descriptors: Intellectual Property, Copyrights, Higher Education, Educational Trends
