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Direct linkMcMullan, John L.; Kervin, Melissa – International Journal of Mental Health and Addiction, 2012
This study examines the web design and engineering, advertising and marketing, and pedagogical features present at a random sample of 71 international poker sites obtained from the Casino City directory in the summer of 2009. We coded for 22 variables related to access, appeal, player protection, customer services, on-site security, use of images,…
Descriptors: Addictive Behavior, Familiarity, Advertising, Internet
