School financial elections are won by analyzing what people know and need to know about the ballot issue; developing a ballot issue that is salable; then organizing, planning, financing, communicating, and finally evaluating to see what went right and what went wrong in the campaign. (Author/MLF)

Methods and sample forms for postelection analysis and preelection surveys are supplied. Other guides include a campaign organization chart, a 12-week campaign calendar, an illustration of a proposed tax increase, and a list of 100 questions that must be answered before final plans for the issue are made. (Author/MLF)